Rohan clothing designers were the first to painstakingly and rationally break with tradition: time-honoured fabrics, time-honoured styling, and traditional compromises with functionality. 

 

Instead, they designed from truly empty sheets of paper. They asked themselves – and their customers – what they wanted from their clothing. They introduced fabrics and techniques never before related with clothes. 

 

The results: a number of iconic designs, a pioneering culture, a individualist reputation, extremely loyal customers, and an aspiration – to be recognised as designers of leading-edge performance clothing around the planet. 

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